Dissertation Research Stage 2018-5-25

Section 1 Bullet Journel

• < Dissertation–Primary research plan
• - Finish the Research Ethic Application: Brunel Research Ethics Online
• > Literature Review:
  (i) About Research Methods: Planing Interview Questionnair survey etc.
  (ii) About Craft and Leathr-craft:Core ideas; lifetime values; Practices; Experience; Digital craft; Craft thinking;
  (iii) About Culture
  (iv) About Human-centric design & Branding
  (v) About Experience Design & Branding
• > Case studies:
  Craft and Leathr-craft: Core ideas, brand, design and customer experience
  Apple: Products to customer experience to sustainable
• < Develop Interviews & Questionnair Survey Questions
• ✕ 208-5-21 Design Research Stage 2 – Report Filelink: Craft Chinese Leather Customer Experience By Design

Section 2 DR2 Literature Rivew Outcomes

Materialistics & Metaphysics?

The diagram illustrates the internal relationship
between human nature and reflection. Also the external relationship between market and people.

Export Filelink: Materialistics & Metaphysics

The Vision of the China’s Future

The diagram presents the basic operating structure of the Chinese government to execute the future plan to achieve the goals.

Export Filelink: Vision of the China’s Future

Puzzle of Mind

The diagram presents how a design strategy and a brand strategy team up and contribute to a wonderful customer experience with the aim to unlock and improve the customer perception.

Export Filelink: Puzzle of Mind

Puzzle of values transformation

This diagram desicribe how a design strategy and a brand strategy team up and contribute to a wonderful customer experience with the aim to unlock and improve the customer perception.

Export Filelink: Puzzle of values transformation

Section 3 Focuses of Further Research

1. Human-centric Design
2. Culture & Local Revelant
3. Proactive vs Reactive
4. Bridge trust and technology
5. Lifetime Values